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20120926
20121004
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? >> not the small issues. you find the individual. then take the big issue. lyme disease is a city council race. people in presidential races want conversations about big stuff on big things. microtargeting works, if you find the person and deliver the big message. >> if you're not running a big campaign, if you're slicing the electorate into these small microunits, you're not really reaching the audience. when people get on the bus they're talking about you. this type of campaign that mitt romney is running it's just a very localized campaign. you don't hear anything big. i was down in southwest west virginia, i'm about to talk about coal, no, they're not talking about that, they want to talk about the economy and jobs. but mitt romney hasn't in an area that's very hospital to believe the romney campaign, they're not talking about local issues. >> let's pick up on the point that governor barbour made, one of the biggest moves that he made was picking ryan this week. this medicare debate has backfired. i want to show you the polling from the washington post this week, looking at the battlegroun
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